![]() She was able to pick and choose what she liked, what worked, what didn’t. In other words: Glossier makes beauty a no-brainer.Īs the editor of Into the Gloss, one of the top beauty blogs in the game (if not the #1 beauty blog), Weiss had the opportunity to test and try every beauty product known to woman, with a preference for the high-end. From skincare to makeup, they’ve narrowed it down to the best possible products in the least number of options. That being said, this concealer should be your first choice. Their tagline? Skincare first, makeup second. ( Here’s a recent interview with her that I drooled over). Glossier is the newest 80s/9os retro chic minimalist beauty brand, founded by badass entrepreneur Emily Weiss of Into the Gloss. Play will launch sometime in March 2019, according to Glossier’s website.Today I want to introduce you to the end-all be-all for concealers: Glossier Stretch Concealer. For a brand that’s made their name on natural beauty, this would be quite the change for the company, and it could be a really exciting time for makeup consumers who want to branch out. What’s next for this minimalistic brand, then? A marketing campaign recently launched Glossier Play, described as “a new beauty brand from Glossier Inc.” Beauty fans have taken to the articles and posts to speculate that Play will be Glossier’s first adventurous makeup line, complete with brighter colors, more glitter and more attitude. After one too many customers broke the lid of their Gen G lipstick (me, actually), they repackaged the popular lip color. After consumer comments, they expanded their Stretch concealer shades. Glossier is constantly improving alongside their customers. I don’t imagine many of Glossier’s followers will abandon their ways anytime soon. And shouldn’t beauty be about feeling your best-whether that’s a colorful lip, a prominent brow or no makeup at all? They’ve created a movement because they support the idea that someone doesn’t have to be a trained makeup artist to wear one of their products. If an almost identical product can be found at a local Target, why buy the more expensive Glossier product? Maybe consumers want to feel like they are a part of Glossier’s idealism that makeup doesn’t have to be perfect. Customer reviews even reference that it’s a better alternative. The product has almost identical packaging to the Glossier product. One of Glossier’s key products is called “Milky Jelly Cleanser,” a conditioning face wash recognized on the website as “one face wash to rule them all.” A six-ounce bottle costs $18 through the Glossier website, but a similar-looking product retails for $9.99 on. ![]() ![]() Products are never tested on animals, and each item is dermatologist-tested, according to the website FAQs. The company representatives also have spoken frequently about the ethics of the products. Glossier’s Perfecting Skin Tint product, a light-coverage foundation known to even out any blemishes or discoloration, was recently reformulated to double their range from six shades to include a new set of 12. The company has made significant strides in recent months to make their makeup wearable for everyone. Personal choice is the most important decision a brand can never make.” The “About” page on Glossier’s website,, includes the following description: “Glossier was founded on the fact that beauty isn’t made in a boardroom-it happens when the individual is celebrated. Its team launched Glossier in 2014, starting with a small array of products and growing into the line that is commonly known today. Into The Gloss is a beauty website that features product reviews, routines and interviews with consumers around the world. Glossier started as a sister company to Into The Gloss, both created by Emily Weiss. With storefronts in New York City and Los Angeles, this millennial pink brand of beauty products is a frequent favorite of novice and expert makeup wearers. Any of these sound familiar? They are all popular items made by the makeup brand Glossier, a company gaining highly devoted followers faster than you can swipe on a few dots of their Cloud Paint blush.
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